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Ready to Transform Your Design Biz into a Profit Powerhouse?
Master the strategy, mindset, and marketing every design business needs.
The truth is, running a design business isn’t just about creativity—it’s about mastering the strategy, mindset, and marketing that turn talent into sustainable profit.

But the road to success can feel very overwhelming.

If you're like most interior designers, you’ve likely faced these challenges...
Unpredictable
Cash Flow
Managing cash flow is a constant battle.

Inconsistent income makes it hard to plan ahead, pay vendors on time, or keep your business running smoothly...
Client Challenges &
Scope Creep
Demanding clients and unrealistic expectations drain your energy.

Meanwhile tight budgets, changing demands, and scope creep make it difficult to stay profitable...
Overwhelm & Operational Chaos
Balancing multiple projects with day-to-day business operations feels like an endless juggling act.

Now you're overworked, disorganized, and struggling to scale...
Sound familiar? If even ONE of these challenges resonates with you...
Imagine waking up excited about your thriving business while embracing your creative, sensitive nature—qualities that make you a remarkable designer.

Contrary to traditional business teachings, your creativity is an asset, not a weakness. When you lean into your unique qualities, combined with proven strategies, you can unlock your full potential for success.

Many designers experience what I call Lonely Leader Syndrome—the exhausting cycle of trying to figure it out alone. A staggering 80% of designers reported a slowdown in new projects during the COVID-19 pandemic, and have struggled to turn it back around.

And if that wasn’t enough, 65% of designers also reported facing pricing pressure from clients, impacting their ability to maintain profit margins. 

This added stress can lead to burnout and a diminishing quality of life.

BUT—It does NOT have to be this way! There is a better way!
PICTURE THIS...
Each day, you wake up feeling fulfilled, saying, “I get paid to do what I love!” But without a clear plan, you risk falling deeper into frustration and burnout.

That’s why I created The Successful Design Biz Academy—designed specifically for interior designers who want to build a profitable, fulfilling business.

The reality is that many designers in their first eight years don’t achieve their goals. According to the American Institute of Architects, 36% of firms experience cash flow issues, common in the design industry, where payments can be staggered.
You want to say “no” to the soul-crushing exhaustion and fatigue from trying to muscle through the chaos of business ownership.

If you’re here, you’ve probably experienced this…

You’ve pushed and pushed...
Trying to make your business profitable by sheer will, but keep ending up frustrated and exhausted.

You’ve hired coaches or joined programs...
But they just don’t “get” the unique challenges and gifts of being a "creative" in business.

You’ve wrestled with procrastination or feared burnout...
Questioning if the business you've dreamt of is really meant for you.

And yet, you’re here...

And, if there’s one thing I know, it’s that you are not alone. 

I created The Successful Design Biz Academy because I was there myself — feeling drained by a system that just didn’t fit.

But here’s the truth...

THERE'S A BETTER WAY!
INTRODUCING...
SDBA changed my business & my life. I LOVED the quality of the material & that we focused on the 3 pillars every week. It wasn’t one sided, but multi-faceted. I LOVE how real & honest Donna is. You get a sense of her personality in the videos. ANYONE who takes this program will find so many things to help in their business . I am NOT the same businesswoman I was 6 months ago!
- Marcia B., SDBA Alumni
A high-touch, transformational program for creative business owners who are ready to redefine success on their terms.

The Successful Design Biz Academy is for interior designers who want to transform their business while embracing their creative, sensitive nature. Through powerful, proven business strategies combined with supportive mindset tools, SDBA will help you create the success, peace, and confidence you crave.

I’m here to share what I’ve learned, as an empath and creative myself, who built a 7-figure business from the ground up. SDBA is your roadmap to greater profitability and ease, blending intuitive, compassionate business methods with proven strategies that actually work.
This program is designed just for you if:
  • ​You’re billing under $300,000/year or in your first eight years and know you have room to grow.
  • You’re ready to fill your pipeline, grow your confidence, and turn your talent into a thriving business.
  • ​You want to attract high-paying clients who respect and value your work.
  • ​You’re tired of exhaustion and burnout, and instead, want a clear, intuitive path to success.
JUST IMAGINE...
  • Winning high-paying clients who trust you, rave about your work, and come back for more.
  • ​Feeling grounded and confident in industry spaces, knowing you’ve got a business that works.
  • ​Reaching financial goals that give you true freedom and peace of mind — not just staying stuck in survival mode.
  • ​Turning away the wrong clients with ease because your pipeline is filled with ideal projects.
  • ​Knowing exactly what to do next, without the anxiety or confusion that used to slow you down.
In just six months, imagine moving from endless self-doubt to calm, confident clarity in every part of your business.
Why this works when others haven’t…
I get it because I’ve been there.

I built my design business during the 2008 recession, struggling to find a way forward that respected my nature as an empath and creative. Typical business advice made me feel like I was supposed to “be someone else” to succeed. But once I embraced my own strengths, everything changed.

With The Successful Design Biz Academy, you’ll receive the strategies, tools, and insights I learned along the way — all specifically designed for creatives and sensitives who want to run a profitable, peaceful business on their own terms.


What’s inside the Academy?
This isn’t just another business course — it’s a complete, high-touch program with a holistic approach that supports you as a creative individual. 

You’ll learn...
  • Proven business, marketing, and mindset mastery strategies that work with your nature, not against it.
  • ​Methods to turn your creative strengths into business assets, building momentum and clarity.
  • ​Tools to eliminate burnout and overwhelm, so you stay energized and excited.
  • ​Techniques for sustainable growth and increased profit, giving you a financially successful, in-demand business.
It’s time to thrive in your design business…without compromise.
The Successful Design Biz Academy isn’t just for designers who want more money (though you’ll make more). It’s for those ready to build a life and business that feels whole — deeply fulfilling, impactful, and profitable.
The Successful Design Biz Academy is
unlike any other 6-month design business coaching program...
...because I developed it to help other designers just like me, who want to go from stress to success in ways they never dreamed possible. 

And yes, I am a highly sensitive empath who has built an in-demand 7-figure interior design business, which I started at the beginning of the great recession.
Testimonial
READY TO LEARN MORE ABOUT WHAT'S INSIDE SDBA?
The Successful Design Biz Academy is made up of 6 content-rich program modules. Inside each module, you will discover multiple bite-sized and actionable video trainings so you can achieve your desired results FAST.

My goal is to give you the business mindset, systems, and stealth sales strategies you need so you can enjoy running your design business, and here’s how you’ll accomplish that, month by month. 

Here’s what that will look like for YOU…
MONTH 1:
Discover Your Superpowers
MONTH 2: 
Find $15K Hidden in Your Business Right Now
MONTH 3: 
Master Fixed Fee Billing & Ninja Networking
In the first month, we'll clear up the confusion around what makes you different as a designer. You'll identify your unique superpowers and learn how to communicate them compellingly to your ideal clients, builders, realtors, architects and industry partners.

No more sounding like “generic Ginny”! You'll have a clear, enticing brand that sets you apart from the competition.

In Month 2, we'll dive deep into your financials and uncover hidden revenue opportunities.

I'll show you 21 ways to find $15K hidden in your business today so you can start seeing results right away.

Plus, we'll change how you set your fees so you can charge with confidence and stop leaving money on the table.

THIS module alone will help you recoup your investment in SDBA many times over! 

In Month 3, we'll take the mystery and risk out of fixed fee billing. 
You'll learn when to use fixed fees and how to structure them for maximum profitability. 

Plus, we'll transform the way you network. 

Most designers network in the wrong rooms with the wrong people and in the wrong way. 

You’ll avoid making these networking mistakes and learn HOW to network so you can fill your pipeline with high-quality clients and stop wasting time on the wrong people and events. 

Even if you sign ONE client using my networking strategies, you’ll have made your SDBA investment back!
MONTH 4: 
Attract & Retain Dream Clients
MONTH 5: 
Create Irresistible Proposals
MONTH 6:
Step into Your
CEO Shoes
In Month 4, we'll dive deep into client acquisition and client management. 

You'll learn proven strategies for attracting your dream clients and putting processes in place to reduce churn, increase profits, and position yourself as the go-to expert in your niche. 

Plus, we'll work on reducing stress and streamlining your client management, so you can focus on what you do best — designing beautiful spaces.

In Month 5, we'll focus on creating kickass, gotta-have-it proposals that turn prospects into paying clients. 

You'll learn how to structure your fees using a hybrid model that's both highly attractive to clients AND ultra-profitable for you. 

Plus, we'll transform your proposals into powerful sales tools that showcase your expertise and value.
In the final month of the program, we'll focus on helping you step into your role as the CEO of your business. You'll learn how to outsource effectively, purchase and sell for maximum profit, and implement a creative process that clients love and that increases your design efficiency. 

See? 

You don’t need 12 months to become a kickass CEO. Not the way I teach.

I’ve been in cumbersome year long programs that treat you like a permanent student.  This is not THAT. 

My student vera tripled her income!
She did it using the proven systems and strategies inside the Successful Design Biz Academy - and YOU can too!
While The Successful Design Biz Academy is made up of 6 jam-packed core modules, I couldn't stop there. I knew you needed more than just some videos to succeed, so I dug in and put together the accountability, tools, and resources you would need to truly succeed.
when you join this program, you will receive...
6 In-depth & Content-Rich Modules ($10,500 Value)
Each module is packed with bite-sized and actionable video trainings so you can achieve your desired results FAST.

Monthly Actionable Checklists ($497 Value)
Actionable checklists so you know exactly what to accomplish each month to stay on track and achieve your goals.

Worksheets, Cheat Sheets, Templates & More ($1,000 Value)
Additional resources accompany videos through each module to support your learning, action-taking, and growth.
PLUS, who doesn't love bonuses!!!
When you join TODAY, you will receive...
  • BONUS #1: Kick Ass SOW Template  ($997 Value)
    Get back to the basics to review what should have been done (or should be done) when you started your design business. This is about the healthy spine of your design biz and guaranteeing you have a solid foundation from which to confidently build and scale for years to come!
  • ​BONUS #2: Kick Ass Design Presentations  ($1000 Value)
    In interior design, it's not what you know, but who you know! Any designer is as good as her resources. With the Ultimate Designer Rolodex in hand, knowing where to look to find that "perfect fit" item has never been so easy. Now you can access my personal rolodex of manufacturers sorted by category so you always know whom you can rely on for what!
  • ​BONUS #3: VIP Gold Support Package  ($2,500 Value)
    Business & mindset coaching with award-winning 7-figure designer, Donna Hoffman, to guide and coach you to your greatest potential. Two monthly group coaching sessions where you can speak directly with Donna about whatever is on your mind!

    PLUS, a private Facebook community to build relationships, network and form a sisterhood with fellow designers who are on the same journey and striving to achieve big goals together!
TOTAL PROGRAM VALUE: $16,497!
get this program for only $3,865 until the timer runs out!
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take a look at what some of students
are saying about sdba...
"SDBA changed my business & my life. I LOVED the quality of the material & that we focused on the 3 pillars every week. It wasn’t one sided, but multi-faceted. I LOVE how real & honest Donna is. You get a sense of her personality in the videos. ANYONE who takes this program will find so many things to help in their business . I am NOT the same businesswoman I was 6 months ago!"

- Marcia B.
SDBA Alumni


Here's What You'll Get Inside 
The Successful Design Biz Academy!
6 In-Depth & Content-Rich Modules Monthly Actionable Checklists
Worksheets, Cheat Sheets, Templates & More 
BONUS #1: Kick Ass SOW Template
​BONUS #2: Kick Ass Design Presentations
​BONUS #3: VIP Gold Support Package
BONUS #4: Private Facebook Group
TOTAL VALUE:
$10,500 Value
$500 Value
$1000 Value
$1000 Value
$997 Value
$2500 Value
Priceless!!
$16,497
WHY SHOULD YOU TRUST ME?
I don't just teach how to build a highly financially lucrative interior design business, especially for creatives, sensitives and empaths; I actually do it. I use this EXACT method for myself and my clients to help them achieve a hugely successful design biz and emotionally fulfilling work they love doing and feel GREAT doing. I am NOT just repeating what every other expert says.

I'm not JUST a Luxury Design Biz Owner and Leading Interior Design Coach. I've been working in the interior design business for 15+ years and I've been building and running a 7-figure, multi-award winning luxury interior design business which I started during the recession of 2008. I've also been coaching in interior design and business for 15+ years. 
I GET IT.

​I've helped my coaching clients to earn more money with less stress and overwhelm while feeling more confident, at ease and excited about their business again. And I’ve helped them avoid the challenges of going it alone, trying to figure it out themselves, spinning their wheels while believing that because they are a "Creative" type, and not a typical “business-person” that they cannot achieve financial success with minimal stress.
Hi, I’m Donna Hoffman!
I’m a Luxury Design Biz Owner and Leading Interior Design Coach who helps professional design biz owners, who have been in business for 8 years or less or who bill less than $350,000/yr, to master the art of building and scaling a highly-profitable and successful design business, particularly as a Creative or Sensitive human.

After nearly 20 years spent building-and-running a 7-figure, multi-award winning luxury interior design business, I’ve learned exactly the real, in the trenches, struggle as a Creative or Sensitive (or Empath) who tends to be on the hesitant side when it comes to kick a$$ business: signing better clients, naming higher fees, having confident money conversations, selling like a pro, managing client demands after the contract is signed, and managing your own business like a CEO!

Over time, I discovered how to create a hugely successful design biz that is highly-profitable and sought-after, allowing me the space to focus on the emotionally fulfilling work I love, without the fear, procrastination or burn-out that I see too many designers face. And, I started my business during the Great 2008 Recession!

My process model works. It works not just for me, but for the designers I coach to hit their highest success. I'm ready to do the same for you.
my promise to you...
I’m a business owner just like you. I understand the risk you feel when deciding to invest in a program. You work hard for your money and don’t want to waste it on something that doesn’t get results.

I’m extremely proud of the products and programs I create and I know anyone who buys them and implements them will be thrilled with their purchase.
That’s why I’m offering a 14-day money back guarantee. While I can’t guarantee that The Successful Design Biz Academy will get you a 7-figure business, I can guarantee your satisfaction with the quality of the program trainings, resources, and coaching.

Of course, If you’re not happy with The Successful Design Biz Academy, I will refund your money within 14-day guarantee days of your purchase.
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What’s standing in the way of you finally getting to earn more money, stressing less, ditching the overwhelm, and getting more confident, at ease and excited about their business again?

I know how hard it can be to take specific action. That's why I designed The Successful Design Biz Academy to make it easy for you by making it concise and actionable so you stop wasting your time and spinning your wheels and incredibly priced with an affordable payment plan to make it accessible to business owners everywhere.

When you click the "YES! I WANT THE SUCCESSFUL DESIGN BIZ ACADEMY NOW" button below, you’ll be brought to a checkout page where you can enter your payment information.

This is a special offer and it will not be offered again this year. You don’t want to miss this opportunity.
FREQUENTLY ASKED QUESTIONS
WHAT IF I CAN'T AFFORD IT?
The Successful Design Biz Academy was created so you don’t have to experience financial strain anymore. Investing in yourself is an important and serious part of running and growing a business. It’s the single most necessary step to take if you are serious about your results. I’ve invested in coaching too because I know it’s a powerful tool to short hand learning curves and speed up results. Inside this program, I’ll show you exactly how to earn more money as a designer, so you can achieve financial freedom once and for all.
WHAT IF I DECIDE THIS ISN'T FOR ME?
I stand by my 100% money-back guarantee within 14-day guarantee days of purchase. No worries. Just send our team an email at customerservice@theinteriordesignadvocate.com within 14-days and we'll refund your payment in full.

Fair words: No bonus materials are released until after the trial period. I want to give you a fair opportunity to look around at the program and even attend a Zoom meet up with me, but I’m not interested in freebie seekers, thus the policy on bonus material release. 
HOW LONG DO I HAVE TO DECIDE?
The doors to this program close on Tuesday, January 28th at 11:59pm EST and will not reopen again this year… Plus, you might miss out on some amazing bonuses that like golden tickets to success. Do not drag your feet. Invest in your success now, and reap ALL the benefits later… 6-months from now to be exact!
WHAT IF I NEED SUPPORT?
You are not alone in this program. Inside the private Facebook group where you will have a community of incredible designers ready and willing to raise you up. In addition, you will have two opportunities each month to be coached, mentored and support by me, Donna Hoffman.
WHEN DO I GET ACCESS?
You will receive an email immediately after purchasing. We'll open the doors to our online community on Monday, June 23rd so we can get to know each other before the program officially kicks off on Monday, June 30th. 

You will receive an email from my team on June 30th with your membership area login information so you can login and access Module 1. Over the next 6-months, a new module will be released in your membership area on the first Monday of the each month.

If for some reason you don't receive our emails, check your spam folder, or contact us at the email address below: customerservice@theinteriordesignadvocate.com.
HOW LONG CAN I ACCESS THE PROGRAM?
This is a 6 month program. To encourage you to dive in and be present, materials are released monthly to keep you moving. At the end of 6 months, you will be given a 7th month grace period to do any module catch up or to download printables or use the private Facebook Group. After that time, all program access is no longer available.

However, alumni can opt back into the following year's program for a fraction of the initial investment.